How a fashion brand grew revenues 1106% with Uncapped

Alex Tymann, Co-Founder

About Hedoine

Innovative tights for uncompromising attitudes
Founded in 2018

Alex and Anna launched Hedoine in 2018 after quitting their jobs in banking and consulting.

A brand dedicated to crafting high quality, sustainable fashion essentials for strong, bold, and high flying women. Their products are for work, play or anything and everything in between.

Uncapped’s revenue share model makes it a great way to grow during uncertain times. Their flexible repayment model was particularly helpful throughout the Covid pandemic.”

Alex Tymann, Co-Founder


Find an affordable way to grow

As financially savvy founders, Alex & Anna accessed various growth financing options including VC and venture debt, but wanted a more affordable option that would help take them to the next level.


Uncapped advance for marketing

Hedoine signed up with Uncapped for a £50,000 advance at the end of 2019. It used the funds to increase their Facebook and Instagram marketing and in Q1 2020 saw revenues grow 1106% compared to the previous year!

When Covid hit, like many small businesses, they were concerned sales might slow, but because Uncapped doesn’t have fixed repayments, they didn’t have to worry. They were able to repay their advance as they generated more revenue and could keep investing in their business.


in numbers




Use of Funds


Revenue growth



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