Founded in 2019
Alex started Cuckoo when he saw no alternative to the poor service, price hikes and complex deals that broadband customers had become used to in the UK.
The Cuckoo team aims to do for broadband what challenger brands Monzo and Octopus have done for banking and energy: give customers a fair and flexible service.
After raising a £4.3m round, Alex had two priorities. He wanted to hire a team to build the best broadband service in the UK and bring Cuckoo to as many households as possible. His VC funds meant he had time to make the right hires, but how quickly Cuckoo could scale hinged on growing customer acquisition efficiently.
After seeing efficient customer acquisition from early search and social campaigns, Cuckoo invested their £400,000 Uncapped advance in marketing campaigns that would reach a broader audience in the UK.
These campaigns accelerated Cuckoo’s growth trajectory and built a strong case for investing more in marketing.
Best of all, Alex knows he can call on Uncapped at any time to quickly fund Cuckoo's next drive to win customers from the UK's broadband incumbents.