Alternative fintech lender Uncapped has acquired UK startup Sugar.

London UK, 15/06/22 - Fintech lender Uncapped today announced the acquisition of Sugar, a specialist flexible finance provider for gaming and digital apps. Sugar will continue to trade under the new brand Sugar powered by Uncapped.

The acquisition gives Uncapped a foothold in the gaming and apps market. Sugar also brings a strong portfolio of eligible businesses who will now be able to access more funding opportunities via Uncapped.

Sugar, which stands for ‘Scale Up your Games and Apps Revenue’, provides quick, automated debt finance for the gaming industry, allowing game and app studios to grow without giving away equity. This model is a strong fit with Uncapped, which provides specialised flexible loans for ecommerce and SaaS businesses to boost growth through marketing, inventory and other spend aimed at scaling rapidly.  

Uncapped offers simple, reliable capital from $10K to $10M for online businesses. Customers can apply in minutes and get a decision within 24 hours, with no personal guarantees or loss of equity. Its revenue-based financing model means the advance is only repaid when sales are generated. If revenue slows, so do repayments, allowing businesses to maintain complete control and flexibility. 

Piotr Pisarz, CEO at Uncapped said
“Uncapped exists to help founders win, so we are extremely excited to help more businesses access fast flexible finance through this acquisition. In Sugar we’ve found a like-minded team with a complementary business model and an equal passion to help businesses grow.”   

Matt Frenchman, Sugar CEO said
“Partnering with the team at Uncapped makes huge strategic sense. We have made real progress in the games and app market to date and are very excited to work with the Uncapped team to fund more great companies. Their approach to technology, finance expertise and their vast geographic reach are deeply impressive.”

About Uncapped

Uncapped’s revenue-based financing allows founders to raise growth capital without giving up control of their business. The company was born out of frustration with the limited financing options available for European entrepreneurs. Uncapped provides business advances of between $10K to $10M with 0% interest and no hidden charges, allowing founders to access fair and flexible finance. It makes money by charging a low flat fee which is paid back from future sales revenue. To learn more, visit Uncapped.